What is going on here?
Why do we keep hearing about Famous tech types (what's that?) having it up to their ears that they are being Friended or Pinged to death?
And why are people so surprised that FaceBook and other Data Generating sites would actually not want to use the Data for as long as possible? At a minimum they are mining that data to maximize their own GUI and UI. With millions of active users, it is astounding what their Architects can come up with. Establishing an Advertising model, knowingly, is precisly what this site had in mind when they outlined and posted their Interface (website)from the start. Otherwise they would have made it easy to hide personnel information sooner. They are to good to have missed that for so long. They waited for user response before they acted.