While looking for tech spots that focus on SN I came across Jeremiah Owyang
in the SF Bay Area. Owyang is a Sr Analyst at Forrester Research on Social Computing. These web strategy reviews and blogs are excellent reading and will serve you well in helping establish a SN strategy. Check out the posting of reports that obviously come from actual research, so it's possible that you are getting nuggets of information that might otherwise cost thousands of dollars. As well, apparently when Jeremiah contacts people for lunch, they call back. 'nuff said.
http://Twitter.com/jowyang
http://www.web-strategist.com/blog/
ongoing.
Monday, February 9, 2009
Saturday, February 7, 2009
The Obama Database ... Who owns the data? (draft)
blogging:
draft v02
-Blogging on the Barrack Obama Campaign 2008 Database.
Return for ongoing updates or subscribe to our feed. Thank you.
-------------------------------------------------------------------------------------------------------
The massive "opt-in" database launched in early 2007 by Joe Rospars (New Media Director) and the Obama team had provided the Obama '08 campaign a unique opportunity (but not a unique idea) to develop and interact with a rapid (post early adapter) following. These citizens provided an unprecedented amount of personal information while volunteering and contributing funds via Facebook, YouTube (via Obama’s own “channel”), IM, and other “real time” digital interfaces. Viral political campaigning had taken hold for good in this time frame changing the political landscape once and for all, forever. But we knew that already!
Since the Obama campaign opted out of taking matching funds and essentially had not used the DNC apparatus to run its campaign, BarackObama.com took what many (drDigipol, CAP, Politico, Salon, Media Bureau, and many others) already knew was going to happen – a virtual candidate that owes nothing to (but is more than happy to use) old media and the old political guard while being able to take over their own destiny via an online centric advocacy campaign.
It had finally become mainstream that (starting at the RNC’s Digital Alley at the 2000 Republican Convention in Philadelphia and followed at the DNC in Los Angeles) online advocacy and activity can translate to offline, on-the-ground results. This was done not just by connecting via the Internet but allowing the user to be enabled and featured. This is contrary to all past campaigns that spent so much time and money "controlling" the message as well as the medium. With the verticalization of (the web) Social Networks such as YouTube, MySpace, and Facebook, and IM as a new strategic Real Time activator/enabler, Obama's New Media team established a permanent platform through which people could identify with (they were already “adapted” users) and use themselves as “activists.” In a rudimentary way, citizens were now part of the campaign, or so they thought. The goal was to quickly activate citizens in the following ways:
1. Ensure that all people would be accessible via a "Mobile" interface and therefore, in touch, at all times, anywhere.
2. Allow and enable for the creation of "Niche Campaigning" via use generated posting of Web Campaign based Videos.
3. Establish Microtargeting scenerios and deliver "themes" and "candidate produced" video and txt interaction directly to people who want it 24/7.
4. Utilize an already existing "Smart" user base generated on Social Networks and the skills they (users / Citizens) have acquired.
5. Buy time on networks that include (niche programming) Cable shows via country wide local programming and reinforce via txt and local “meetup” style home “events.”.
6. Openly engage the Blogosphere instead of shunning them (and in turn establishing counter control problems that could go viral) and interacting as a partner, contrary to your opponents, while offering a “possible” voice in policy and –e-government.
7. Purchase and produce Rich Media Online Ads in content rich niche markets to as to stay “interactive” with Citizen users.
8. Speak directly to niche audiences in the manner in which they are accustomed (language and content style are customized based on hyper market analysis).
9. Provide a central repository (portal) to all that is Barack Obama with http://barackobama.com that enables citizen / users to:
1. Find and take part in “local” events and groups
2. Be enabled to contact undecided voters within your demographic
3. Be heard.
So with the above, we now have a tightly controlled but an apparently loosely based, group strategy to engage and enable the Digital (2.0) Citizen .
So when the citizen / user signed up and provided the Obama campaign their personal information, did they believe that they were providing the Campaign or the DNC such personal information? We think, clearly, people volunteered their information because they believed that it would be used by the Obama campaign, not the DNC or any other entity (there was no disclaimer to state this would be the case – or was there?) Where will this information go and will citizens who signed up be asked if their information can be used for "party" happenings?
Tactics to generate such information were personal and widespread. For example, “… as the primaries and caucuses neared, what [Steve] Goodstein calls "a big experiment" started paying off. One Sunday afternoon in early December, minutes before Oprah Winfrey and Obama addressed about 29,000 people at a rally in Columbia, S.C., Jeremy Bird, Obama's state field director, asked the crowd to take out their cellphones and text "SC" to 62262, Obama's short code. The code spells "Obama" on phones.” This was done repeatedly through out the campaign generating “millions” of phone numbers and other personal info.
So, who owns the data?
Well, since it is now housed at the DNC, clearly the DNC.
Ref:
http://www.msnbc.msn.com/id/29069515/
http://www.washingtonpost.com/wp-dyn/content/article/2008/08/19/AR2008081903186_pf.html/
http://www.newpolitics.nethttp://wizbangblue.com/2008/04/29/obamas-database-a-treasure-trove-of-riches.php
draft v02
-Blogging on the Barrack Obama Campaign 2008 Database.
Return for ongoing updates or subscribe to our feed. Thank you.
-------------------------------------------------------------------------------------------------------
The massive "opt-in" database launched in early 2007 by Joe Rospars (New Media Director) and the Obama team had provided the Obama '08 campaign a unique opportunity (but not a unique idea) to develop and interact with a rapid (post early adapter) following. These citizens provided an unprecedented amount of personal information while volunteering and contributing funds via Facebook, YouTube (via Obama’s own “channel”), IM, and other “real time” digital interfaces. Viral political campaigning had taken hold for good in this time frame changing the political landscape once and for all, forever. But we knew that already!
Since the Obama campaign opted out of taking matching funds and essentially had not used the DNC apparatus to run its campaign, BarackObama.com took what many (drDigipol, CAP, Politico, Salon, Media Bureau, and many others) already knew was going to happen – a virtual candidate that owes nothing to (but is more than happy to use) old media and the old political guard while being able to take over their own destiny via an online centric advocacy campaign.
It had finally become mainstream that (starting at the RNC’s Digital Alley at the 2000 Republican Convention in Philadelphia and followed at the DNC in Los Angeles) online advocacy and activity can translate to offline, on-the-ground results. This was done not just by connecting via the Internet but allowing the user to be enabled and featured. This is contrary to all past campaigns that spent so much time and money "controlling" the message as well as the medium. With the verticalization of (the web) Social Networks such as YouTube, MySpace, and Facebook, and IM as a new strategic Real Time activator/enabler, Obama's New Media team established a permanent platform through which people could identify with (they were already “adapted” users) and use themselves as “activists.” In a rudimentary way, citizens were now part of the campaign, or so they thought. The goal was to quickly activate citizens in the following ways:
1. Ensure that all people would be accessible via a "Mobile" interface and therefore, in touch, at all times, anywhere.
2. Allow and enable for the creation of "Niche Campaigning" via use generated posting of Web Campaign based Videos.
3. Establish Microtargeting scenerios and deliver "themes" and "candidate produced" video and txt interaction directly to people who want it 24/7.
4. Utilize an already existing "Smart" user base generated on Social Networks and the skills they (users / Citizens) have acquired.
5. Buy time on networks that include (niche programming) Cable shows via country wide local programming and reinforce via txt and local “meetup” style home “events.”.
6. Openly engage the Blogosphere instead of shunning them (and in turn establishing counter control problems that could go viral) and interacting as a partner, contrary to your opponents, while offering a “possible” voice in policy and –e-government.
7. Purchase and produce Rich Media Online Ads in content rich niche markets to as to stay “interactive” with Citizen users.
8. Speak directly to niche audiences in the manner in which they are accustomed (language and content style are customized based on hyper market analysis).
9. Provide a central repository (portal) to all that is Barack Obama with http://barackobama.com that enables citizen / users to:
1. Find and take part in “local” events and groups
2. Be enabled to contact undecided voters within your demographic
3. Be heard.
So with the above, we now have a tightly controlled but an apparently loosely based, group strategy to engage and enable the Digital (2.0) Citizen .
So when the citizen / user signed up and provided the Obama campaign their personal information, did they believe that they were providing the Campaign or the DNC such personal information? We think, clearly, people volunteered their information because they believed that it would be used by the Obama campaign, not the DNC or any other entity (there was no disclaimer to state this would be the case – or was there?) Where will this information go and will citizens who signed up be asked if their information can be used for "party" happenings?
Tactics to generate such information were personal and widespread. For example, “… as the primaries and caucuses neared, what [Steve] Goodstein calls "a big experiment" started paying off. One Sunday afternoon in early December, minutes before Oprah Winfrey and Obama addressed about 29,000 people at a rally in Columbia, S.C., Jeremy Bird, Obama's state field director, asked the crowd to take out their cellphones and text "SC" to 62262, Obama's short code. The code spells "Obama" on phones.” This was done repeatedly through out the campaign generating “millions” of phone numbers and other personal info.
So, who owns the data?
Well, since it is now housed at the DNC, clearly the DNC.
Ref:
http://www.msnbc.msn.com/id/29069515/
http://www.washingtonpost.com/wp-dyn/content/article/2008/08/19/AR2008081903186_pf.html/
http://www.newpolitics.nethttp://wizbangblue.com/2008/04/29/obamas-database-a-treasure-trove-of-riches.php
Friday, January 30, 2009
Interfacing. Human Interaction (Design)
notes:
http://www.perceptivepixel.com/
multi-touch interaction
This is available now.
http://oblong.com/
Developer of the g-speak spatial operating environment.
file under: Human Interaction(Design)
end.
http://www.perceptivepixel.com/
multi-touch interaction
This is available now.
http://oblong.com/
Developer of the g-speak spatial operating environment.
file under: Human Interaction(Design)
end.
Cyber warfare ... attack of the online clones.
blogging.
Are we ready ?
http://securitydebrief.adfero.com/cyber-warfare-the-united-states-a-call-to-arms
ongoing.
Are we ready ?
http://securitydebrief.adfero.com/cyber-warfare-the-united-states-a-call-to-arms
ongoing.
Monday, January 26, 2009
Challenges loom as Obama seeks space weapons ban
By Andrea Shalal-Esa - Analysis
A very progressive move that could signal a more "electronic eye" approach to security.
post:
http://www.nvg.org/sinclair/sinclair/clive_su0884.htm
A very progressive move that could signal a more "electronic eye" approach to security.
post:
http://www.nvg.org/sinclair/sinclair/clive_su0884.htm
Sunday, January 25, 2009
Saturday, January 24, 2009
Super Soldiers .. .smart or just bots?
Ok, so we have a soldier that has capabilities beyond belief ... Armor, weapons, self sustaining capabilities, training, and most of all - other super soldiers. Where does the line cross from "Robot" to "human" if at all? Where does the next gen network slip out of reality and into a parallel fighting force? Are rogue Robots not far behind? What happens if networks are compromised - and they will be - where do these soldiers stand in terms of allegiance? What happens when one of these battle field vehicles is commandeered by enemy super soldiers?
Are they then capable of doing soldier work as humans? Or are we seeing the end of the human on the frontlines of the battle field? Drones already rule the sky and satellites have been "eyes" on the inside for some time.
When the future combat systems take over, who is in charge? Anarchy? Or Big Brother?
Are they then capable of doing soldier work as humans? Or are we seeing the end of the human on the frontlines of the battle field? Drones already rule the sky and satellites have been "eyes" on the inside for some time.
When the future combat systems take over, who is in charge? Anarchy? Or Big Brother?
Friday, January 23, 2009
Name the MARS Rover ... Last chance!
blogging:
We have entered and so should you ...
http://marsrovername.jpl.nasa.gov/
end.
We have entered and so should you ...
http://marsrovername.jpl.nasa.gov/
end.
Tuesday, January 20, 2009
Inauguration 20009 #inaug09 !!!! DC, January 20th.
blogging:
Everybody had a camera. No where did you go and not see hands stuck in the air recording everything and anything. Smile! Can I take your picture? Where are you from?
This #inaug09 was a full frontal New Media outing (again!). Caveat: It's level of interactivity was minimal *20% immersion possible at best. We witnessed very little contact (organization) with attending citizens on the ground (Citizen interaction was minimal.) Events appeared to be very much about pomp and the moment.
There was very little intrusion from law enforcement although obvious around an entire perimeter. Witnessed 1 military defensive action. People were cut off from food, water, security and on foot. Metro's were jammed and shut down (Metro Station) with little or no way to figure out what was true or which stations would be affected. People trusted "hearsay," "rumor", and good will. Their seemed to be much hearding going on as people would stand in lines for long amounts of time only to realize the line went nowhere. There were no Information booths for people to help you get around. No vendors of anything. No people on loudspeakers. Nothing. Very minimal police / gov / "visible" presence.
update:
Cell phones must have been jammed on a "haphazard basis" as they would go up and down in terms of signal. It could not have just been capacity - their appeared to be no reason why a citizen would call at the same time unless you base it on speaker impact possibilities / potential. Some of the speakers would generate very little interest to begin with. As well, since there was "no" information available to people walking around, nobody knew anything unless they had a “connection” to the outside. The White House and surrounding Mall is on physical / technical lock down.
%%%%%%%%
ATT signal dropped for a full hour period (1:00pm) and txt messaging went down fully.
Update: ATT Service works again (- 2:22pm) and I was able to "phone" out of state.
---
txt msg not working.
%%%%
Web access and in turn IM had been disrupted. It seemed blocked and sudden.
Everybody had a camera. No where did you go and not see hands stuck in the air recording everything and anything. Smile! Can I take your picture? Where are you from?
This #inaug09 was a full frontal New Media outing (again!). Caveat: It's level of interactivity was minimal *20% immersion possible at best. We witnessed very little contact (organization) with attending citizens on the ground (Citizen interaction was minimal.) Events appeared to be very much about pomp and the moment.
There was very little intrusion from law enforcement although obvious around an entire perimeter. Witnessed 1 military defensive action. People were cut off from food, water, security and on foot. Metro's were jammed and shut down (Metro Station) with little or no way to figure out what was true or which stations would be affected. People trusted "hearsay," "rumor", and good will. Their seemed to be much hearding going on as people would stand in lines for long amounts of time only to realize the line went nowhere. There were no Information booths for people to help you get around. No vendors of anything. No people on loudspeakers. Nothing. Very minimal police / gov / "visible" presence.
update:
Cell phones must have been jammed on a "haphazard basis" as they would go up and down in terms of signal. It could not have just been capacity - their appeared to be no reason why a citizen would call at the same time unless you base it on speaker impact possibilities / potential. Some of the speakers would generate very little interest to begin with. As well, since there was "no" information available to people walking around, nobody knew anything unless they had a “connection” to the outside. The White House and surrounding Mall is on physical / technical lock down.
%%%%%%%%
ATT signal dropped for a full hour period (1:00pm) and txt messaging went down fully.
Update: ATT Service works again (- 2:22pm) and I was able to "phone" out of state.
---
txt msg not working.
%%%%
Web access and in turn IM had been disrupted. It seemed blocked and sudden.
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